woman-meditating-thailand_373x

May the Shift Be With You

Let’s be honest. Unfortunately, most people take their health and wellness for granted. We think that “we are okay” and that “nothing like that will happen to me.” We go through life programmed to do what society tells us…..right? We eat fast food, we walk through life busily and blindly without taking into consideration or even thinking about our daily actions. Why? Because that is what society and outside influnces have programmed us to do.

We get up, jump in the shower, use an abundance of toxin filled products on our bodies, on our hair, in our mouth, and on our face. Then we eat breakfast quickly, not thinking about healthy choices and we are out the door……sound about right?

Days upon days of toxins and unhealthy food choices entering our bodies until we start to put on weight, feel sluggish and unwell. We may get sick more often and not be able to sleep at night.
Am I making any sense?

There is a better way, the Shift is Here. My passion is helping others live their best life by mentoring them and showing them that life can be filled with goodness, amazing health, wellness and abundance in all areas.

I look forward to meeting everyone at the New Earth Expo and sharing my wisdom!

Submitted By: Kandee Stadnyk
Website:http://www.modere.ca/998216

Kandee is a farm wife, busy mom, entrepreneur and Virtual Live Clean Lifestyle Coach. Her passion lies in helping men, women and families Live Clean for optimal health, wellness and financial abundance. She can not wait to meet you.

Brochure_Design3

Is Print Media Dead?


Is print dead? This is a question that has been buzzing around the marketing world since the rapid surge of the Internet and social media. While many businesses have completely migrated their advertising efforts to the web because of its cost effectiveness, exposure potential and convenience, print still maintains its stance as a powerful and necessary component of an ad campaign. Let’s take a closer look at print media and some advantages it has over its digital counterparts.

Tangibility – A print piece is a physical thing. Magazines and newspapers can stay in houses or offices for months or years, while Internet ads can disappear into cyber space instantaneously.

Credibility – There is something about print that gives a sense of legitimacy. The saturation of popups and banner ads on the web can be overwhelming and the fear of spam and viruses is enough make people weary of clicking. There is no imminent danger in a print ad.

Branding – Print ads are excellent for solidifying your brand identity. Your ads should have a consistent aesthetic in terms of fonts, colors and types of images to establish brand recognition.

Target Marketing – Placing ads in publications such as specialty magazines can effectively reach niche audiences that may be more difficult to target online.

More Engaging – Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit. A study shows that people read digital screen text 20% – 30% slower than printed paper. (Alshaali & Varshney, 2005)

Less Print Ads – With more and more businesses relying solely on the Internet for their advertising needs, the decline of print publication can actually be used as a marketing advantage. The publications are less crowded, allowing more room for your ad to shine, and possibly even cheaper prices for that ad space.

QR Codes – Placing QR codes on printed pieces is an excellent way to bridge the gap between print and web. When scanned with a smartphone, the QR code will take you to a homepage or a special offer page that lives on the web.

The best way to market your business is to utilize as many channels as possible to reach every corner of your target demographic; this should not exclude print. Although it is likely that most emphasis, in terms of advertising, will be executed online, there still exist those who revel in the glory of the printed page and it’s important to reach them. Finding the right balance between various media will ensure a steady revenue flow, an increase in sales and new customers.

Article contributed by: www.thesba.com

download

An Exhibitor’s Show Kit List – do you have one?

Are you professional Exhibitor or maybe new to the trade show industry?

Over the years, I’ve participated in several trade show events and if there’s one thing every Exhibitor should have, it’s a container filled with items that you should always take with you to all your events.

When it comes to participating at events, I’ve learned through trial and error all sorts of things to help me to create a successful experience. Trade shows can be stressful if you’re not prepared. I remember my first few ending with me looking like I’d been through the ringer. It doesn’t have to be that way.

As much as it pains me to say it, it pays to be somewhat organized. Now I’m a fly by the seat of your pants kind of girl so organizing is not really my fun thing to do. “It’ll all work out in the end” is something I say frequently. Sure, I did well at the shows but I was frazzled at the end of those three days. Seriously frazzled.

One of my very first lessons to learn and I am happy to share with you, just in case you’ve yet to experience a trade show, is you absolutely have to have a container filled with stuff to get you and your booth up and running and stay running for 3 days. I’ve created a list for you to have a look at and download if you like.

To begin getting your Trade Show Kit together, start creating a stack of the following items:

  • Scotch tape
  • Duct tape: get a little colourful with this. There’s tons of cool duct tape patterns, colours and flavours to choose from and you’re not wrapping a pipe. Find something that will at least look nice in your booth if you have to go public with it.
  • Scissors
  • Paperclips
  • Stapler
  • Package of Sharpies
  • Highlighter
  • Printer Paper - not too much.  Enough for a sign or two if you forget yours at home.
  • Note pad
  • Pens – not just one. I’ve gone through tons of pens at shows for my draw box. Unless you attach them to your table or draw box, they just walk away…
  • Ruler
  • Extension cord – I usually bring about a 20ft cord so it’s not stretched out across the floor of my booth creating a tripping hazard.
  • Power bar – very handy if you need more than one cord or have lighting in your booth.
  • Zip strips – these work great if you’re out of S hooks for hanging your banner.
  • Cutters for zip strips – this is a must if you’re using zip strips. Scissors just don’t cut it.
  • S hooks
  • All in one tool or a couple of screw drivers and a pair of pliers.
  • Your choice of head ache remedy, allergy remedy and cold meds. There’s nothing worse when you’re not feeling well at a show and you can’t leave.
  • Business cards
  • Calculator
  • Nail clippers and nail file – seriously. It’s just not attractive to be picking at your fingers or munching on a hang nail.
  • Band-Aids
  • And last but not least: Cash box. Seriously. It’s easy to forget when you’re in a hurry.

Now that you have all your items collected, pop over the store and pick up a sturdy plastic box to put it all in. You could go with cardboard but if you plan on doing more than one show, it won’t last.

Once you have everything in your plastic container, get out one of your sharpies and mark it as your show kit. Make sure everyone in the household knows that this box is not to be raided - not even by you. As tempting as it is, your show will run much for smoothly if everything is where it should be when you need it.

One last thing, it wouldn’t hurt to leave room for a pair of good foot wear. Your feet will love you for it.

And don’t forget to fill your cash box with a float!

Gail Stamp
Lead Instigator
The New Earth Expo

PS... Did I miss anything?  Please feel free to add to my list.  We're a community and as such, helping each other out is what we do best ...  🙂 

FILL IN THE FORM TO DOWNLOAD
YOUR TRADE SHOW KIT LIST