Did you know that 99% of marketers said they found unique value from trade shows they did not get from other marketing mediums?
Their 3 most valued aspects of trade shows were:
- 60% of exhibitors said they value the ability to see lots of prospects and customers at the same time;
- 51% of exhibitors said they value face-to-face meetings with prospects and customers,
- and 47% said they value the ability to meet with a variety of players face to face, such as customers, suppliers, resellers, etc.
- Source: CEIR: The Changing Environment of Exhibitions.
Source: CEIR: The Changing Environment of Exhibitions